What is Value Match vs. Intent Match?

What are Match Types?

Match types define how your AI agent interprets and responds to user inputs. They are crucial for ensuring smooth and natural interactions in elements like buttons, cards, and carousels.

When designing interactive components for your AI agent, such as buttons, cards, or carousels.

You can choose between two matching behaviors: Value Match and Intent Match. Let’s break each one down with easy examples.

Value Match vs Intent Match

Value Match

• Works like an exact password match

• The AI looks for the exact text that was clicked or typed

• Best used when you need precise, specific responses

Example: If you have a button labeled "Option A" with value match:

• User clicks "Option B" → Match ✅

• User types "Option B" → Match ✅

• User types "option b" → No Match ❌

Intent Match

• Works like understanding the meaning behind words

• The AI agent looks for the general intention of what the user is trying to say

• Best used when you want natural, flexible conversations

Example: The same Example as above but now with intent match type:

It will work whenever the user will show the intent for any of the option.

• User types "I want plan B" → Match ✅

• User types "option B" → Match ✅

• User types "b" → Match ✅

Note: If you mix both match types (value and intent) in different buttons within the same interaction, the AI agent will prioritize Value Match over Intent Match.